Author Archive

5 Year Lift Off

February 14, 2009

World Peace is possible, it has a Deadline, and here’s why it’s up to You!

Today in 12 cities around the globe groups of people are Giving Peace A Deadline. People who have always wanted peace, but until now haven’t felt it was possible or that they didn’t have the tools. Now myself and thousands of others I have never met before, are committing the next five years of our lives to delegitimizing war on the planet forever.

“The 21st century will be equivalent to 20,000 years of progress at today’s rate of progress” Ray Kurzweil

No matter what, five years from now on Feb 14th, 2014 we will all be in a very different world. We will have given up five years of our lives to do something. I want to wake up in a world where All human life is valued and protected.

You can be a part of this epic adventure.

The team is gathering at


Unlimited Peace Power with Tony Robbins

February 3, 2009

At eleven I had this sorta empathetic realization when I switched schools and almost got ‘beat up‘ by ten other kids. I got to feel every moment I had harassed other kids and what that felt like. That’s when things changed. I dedicated my life to God and started reading the Bible from front to back, along with listening to my mothers library of personal development tapes from Brian Tracy to Louis Hay. At fourteen my mother gave me Awaken The Giant Within. I remember devouring it in study hall, underlining all the  quotes, filling out the questions of my life behaviors, and sharing all the good parts with my friends after school.

It was a monumental day sitting on the stairs leading up to my bedrooom. I’d been filling out applications and making arrangements for weeks to see if I could go to the ‘U.P.W.’ Unleash The Power Within weekend with Tony Robbins in Dallas. I was fifteen holding my white cordless phone to my ear. The carpet was scratching my legs. I screamed and about jumped off the stairs when the account executive said “You’ve been accepted on student scholarship to UPW!”

That same scream Happened TODAY.  Fifteen years later, opening an email to see Tony Robbins endorsed Give Peace A Deadline.

“Here’s how you can help to move the world toward world peace in five years. Committing to a path of peace transforms every aspect of your life. Buy this book. Read it. Act on it!”

Anthony Robbins, Best Selling Author of Unlimited Power

Here’s to Unlimited Power to Create Peace In A Deadline:

Thank You Tony!


Pen Gone Wild with Peace Dates

January 23, 2009

Hello Friend,

This PDF is what happens when Borders Books and our new LiveScribe Pen Joe Polish recommended ALL come together.

For YOU who are sending emails to Contribute to the Peace In Five Years launch this Feb 14th.  This is a schedule of coming events.  If you want to contribute to this historic occasion send ME an email and tell me if you would:

1) Put up a mini-poster in your neighborhood

2) Send an email announcing the P5Y launch

3) Post a Facebook, Twitter, or Blog

4) Or if you get super duper radically excited like a dozen other partners around the world: host a Peace In Five Years launch party! Yep, email me directly at

Feb 14th at midnight the countdown begins! Where will you be?

If you can’t read that pen image I’ll just tell YOU!

  • Thursday Jan. 29th  Brochures will be ready HERE to download and put all over – print recycled (or extra lux extra forest!)
  • Tuesday Jan. 26th Email ready for you to announce the launch to your whole community. Let them know peace is NOT impossible.
  • Sunday Feb. 1st Next Email to your crew with more goodies!
  • Sunday Feb. 8th. Don’t forget your peace email you can send!
  • Tuesday Feb. 10th the Launch Party total do-peace-yourself kit will be ready to download! (VIDEO, CD, Party Formats)

14th of Feb.. You Know the Deal!

p.s. If you want to be invited to the Uber Hollywood party send me an email

p.p.s. Here’s a link to the Facebook group

5Y Pen Calendar

Win in Fast Time

January 9, 2009

This is the ‘new year’ and you may be thinking about making a ‘change’ somewhere in your life.   Sometimes to accomplish a goal it may seem easy to do a new tactic like ‘I’ll only eat 1000 calories a day to lose weight’.  Yet, many times the solution comes out of taking a step back to reflect on your ‘Whole Life System’ and ask ‘What needs to change holistically?’.

You may discover an entirely new approach to your goal that is easier and more effective. For instance, instead of taking an isolated action, you may come up with an approach like ‘Asking yourself the purpose you want in each moment, including while you’re eating food or talking to a friend.’  Out of that approach new actions fall out in multiple areas of life.

These four questions below are modified from Winning in Fast Time a book I highly recommend for creating strategies in business or global system change. The authors are John Warden III and Leland Russell.

What future do you want to create?

What system change is necessary for that future to become reality?

What leverage points in the system will move it in the desired direction?

How will you know when you’ve finished or succeeded?

Some people lay bricks not knowing what they’re working for. Others step back to envision the larger picture and architect the future.

Killing = Old Fashioned, Primitive and Counterproductive

January 7, 2009

There are people from around the world expressing views  similar to P:5Y , even in some of the least likely places. Though I don’t agree that America or Europe are necessarily better examples of war (killing human beings), I do appreciate that war is being spoken of as ‘primitive, old-fashion and counterproductive’.

“Jan. 5, 2009 | TEL AVIV — If there is one issue separating Israel from its role models in the West, it is the perceived legitimacy of using force. In Europe, and in many parts of American public opinion, military power is seen as an option of last resort; a primitive, old-fashioned and often counterproductive tool of policy. To us, hitting our enemies once in a while feels like a necessary behavior in a tough neighborhood. It may backfire, as it often does, but still, most Israelis believe it’s impossible to survive in the Middle East without resorting to occasional aggression…”

I recommend clicking this link and reading on.

Create History & Connect in Your City

January 6, 2009

– Serve everyone on the planet –

If you can imagine connecting to every person on the planet through a pledge for peace and won’t be the last one to sign on… If you want to be in driver’s seat of the destiny of the world.
If you no longer want to feel dominated waiting for government…
and failure is not an option for you, or for the world…

Then put a stake in the ground for the highest achievement possible in 5 years!

Host a P:5Y launch Party on February 14th, 2009 to start the countdown clock in your city.

Launch parties in Los Angeles, New York, Middle East, Africa, Australia are in the works. We want at least six global launch parties in cities around the world. You can host anything from a house party to a gala.

You will receive a Peace In Five Years Launch Party Kit, with a DVD, CD and press release.

Email to get the juicy details of hosting a party, get connected to weekly launch calls and receive your party kit! Calls start this week and we would love your partnership.

Together we put an end

to politically organized violence on our planet.

“By Feb 14th, 2014 I will have created world peace as measured by The Economist newspaper”  Take The Pledge-to have your life take on the meaning, direction and inspiration you’ve always known was possible.

Instant Purpose and Passion: Take the Pledge

December 31, 2008

Here is a way a way to Supercharge your next five years and possibly the rest of your life. Have you been wondering what your purpose is that is worthy of your skills, passion, time and attention? Do you feel like a global citizen and want to connect to all of humanity? We invite you to take this pledge with us to collaborate for world peace.

This is about The Pledge Nathan and I took to create world peace in five years.  Various friends and business people have already taken this pledge for themselves.  This is adapted from our book Give Peace A Deadline.

Preparing to sign the Pledge

This is an opportunity to take a risk, based on knowing your capacities and your intuitive faith. To take the Pledge is to take personal responsibility for causing world peace. This requires honest soul searching. We don’t recommend this to anyone who isn’t ready to make that promise. In fact, don’t take the Pledge unless you know you will follow through. Only you know if you are ready to make that commitment. Taking the Pledge is an initiation that launches your life into a new level of being.

Before you take the Pledge, you may ask for help, collaboration, resources, ideas, or feedback from others, but once you take the Pledge, you are fully accountable. You are a resource. You are the key to creating world peace in five years.

Here are some of the people who did what you’re considering doing. Thomas Edison didn’t know how he was going to invent the lightbulb. Dr. Martin Luther King, Jr., did not know the final view of civil rights. Gandhi didn’t know how England was going to leave India when he declared that he would lead India to independence. Badshah Khan didn’t know that 100,000 Muslim Pathan tribesmen would join his nonviolent army in Afghanistan. Nelson Mandela didn’t know how apartheid would end when he began his twenty-seven-year prison sentence. Sometimes all we need is to be certain of what a vision means and let the methods.

Warning! The Pledge Is a personal promise you make to yourself and the world to create peace by 2014. If you don’t want to go through all the steps of articulating your passions and skills, figuring out your values, or aligning your life; if you want the super-efficient way through all of that, then the gesture that gets it all done in one fell swoop is to take the Pledge. This is pulling yourself through from the other side instead of pushing yourself from where you are now.

Please Do NOT take the pledge:

•  Because you feel pressured from everyone else doing it.
•  Because your favorite celebrity, political leader, or religious leader took it.
•  Because you feel pressured by someone.
•  Because you want to look good.
•  If you do not know what it is to make a promise and keep it.

Taking the Pledge

Now the time has come to step outside of yourself and to consider your commitment beyond yourself. When you take the Pledge, you make yourself personally accountable for peace in five years. You acknowledge that you are dedicated to the goals of P5Y, a global movement that will incorporate millions of individuals. You are taking responsibility for all of your actions. You extend yourself beyond your own personal context and combine your spirit and your gifts with a vision that reshapes humanity.

Taking the Pledge creates an umbrella of purpose over all of your actions.
It envelops you in an emerging understanding and generosity that energizes your life. You experience the raw thrill of living for something worthy of your attentions, toils, pressures, complaints, prayers, and celebrations. Now, you become aware that everything you do matters to our entire planet. Your life is now lived for something. Whatever your concerns may be today, they consume your attention, energy, resources, and life. Upon taking the Pledge, your concerns naturally grow to a global level, turned toward peace.

Until you throw your hat over the wall and declare that you will find a way, you cannot know the full power of making a promise for the whole world. You can know that the Pledge represents a new orientation of your life until 2014, focused on your commitment to creating peace. Although the Pledge is a five-year commitment, it will change you for the rest of your life.

Take a moment to reflect on the Pledge itself.
What is the first thing you would do? It is a wake-up call, an “oh, boy-o-boy!” moment. Upon Pledging yourself, something becomes immediately obvious as the next thing to do, that thing that will further your keeping your Pledge. Let go of your fear. Trust yourself.

If now is the time for you to take the Pledge, then write it out in your own handwriting and sign it:



By February 14, 2014, I will have created World Peace as measured by The Economist magazine.

___________________________________   __________________
name                                                                                          date

We recommend putting the signed Pledge in a place where you will see it
every day. We put it up as our computer screensaver. This is your vision, your
statement, your Pledge. Together, all of us will create world peace by 2014.

The Truth I Tried to Avoid

December 28, 2008

One impetus of P:5Y came from asking What is the truth that I’m stepping over in my own life? What am I spending a lot of energy repressing or making excuses for?

These are Very useful questions if you want to start discovering your purpose and take the next step in it.

I was in a year long course called Power & Contribution with 140 people who flew in from 40 different countries. For six weekends in San Francisco for a year we explored one question: “What is the contribution I was uniquely born with, to give for all people?”

We asked that question in various ways from What can I not get enough of?” “What can I do all day long and not get tired of it?” to “What is something I remember wanting for all people as a child?

One of the main distillations that I want is: All people living from the truth of who they are and consciously creating their lives, communities, nations and world from that place. World Peace is a milestone.

Nathan and I started exploring what ways we are living from truth and what ways are we not. This became more personal as I felt what I wanted, yet seemed impossible.

One truth that I kept stepping over and the majority of people seemed to be stepping over is world peace. It’s been dreamed up as this utopia and impossible ideal, but I knew many successful people who have made ‘impossible things happen’. I’ve done my share of deadline productions. I also grew up in the generation who idealizes Martin Luther King, Gandhi, and Nelson Mandela. I won third place in the Omaha, Nebraska Martin Luther King speech contest. Our heroes are the peacemakers who fearlessly fought for what they knew was true in the face of ‘that is impossible’. I knew from their example that impossibility can be a mirage masking hard work, strategy, and an aligned purpose. So why was I doing making excuses? All I have is this ONE life. How do I want to live it?

It eventually became obvious in a moment, that stepping over the nagging feeling was no longer tolerable. That moment came in a business strategy session with Nathan. We were in a semi-circular room overlooking the ocean and hills of Santa Barbara. The room was full of white boards, dry-erase markers, and audio recording equipment. We were charting industry metrics based on a book called The Blue Ocean Strategy for our business Dharmamix. We got into a discussion about the power of cognitive dissonance to influence action. The sun had just set over the hills. There was a moment looking around the room when we asked “Why don’t we do this for World Peace? Why don’t we treat peace like a business? Give it milestones, within a project and deadline?”

We had been involved with an international peace conference for a couple of years. Nathan had been working on an academic piece on the technology of conversation that creates world peace. We thought there was something new that needed to happen about the conversation of world peace but we did not know what yet.

“Peace is always one day. It’s never been now.”
“How about peace in five years?”  At that moment an unavoidable clarity emerged. Neither one of us could deny it.

I remember being seven years old. One Saturday various church friends came over to our farm in Iowa. Standing in our living room near the window that looked out to the large Weeping Willow tree I could see several older people standing in the front lawn talking. They looked perfectly loved and yet I felt sadness. I remember thinking “I wish they new how great they are. I wish they saw what I see in them.” Seeing this essence in people stayed with me.

Sitting in Santa Barbara with Nathan looking over at me, we both knew something bigger than us had just come out of our mouths. We knew peace in 10 years was still more of peace some day. We would both rather put a concerted effort within a natural time-frame humans can plan within of five years.  We wrote out a promise that created an unprecedented, productive, most-frequent-flyer-mile-fully-engaged-year of my life… and it’s just starting!

“By February 14th, 2014 I promise to create world peace as measured by The Economist Newspaper.”

Do you have a purpose that’s been following you around your whole life? I invite you to take the pledge and create world peace with me.. and With Us. Watch out for the though, for the extra energy, miracles, and resources that seem to flood in…

With Love,  Amber

p.s. You can start looking at YOUR Contribution to World Peace by asking yourself the questions underlined above.
“You cannot tell the truth if your telling your story. You cannot tell your story if your telling the truth.” -Gangaji